Blog commenting is half art, half science. ~Codrut Turcanu
Is there a “right way” to comment on blogs?
I’ll answer that below, but first (with permission) I want to share an interesting conversation via email with a fellow blogger, Codrut of http://www.codrutturcanu.com
He zipped me an email asking how I felt about bloggers who rushed to comment on as many blogs as possible leaving the comment, “great post!” or “thanks!” and putting their keywords into the name field or links in their comments. It led to a conversation about how to comment better on blogs.
Here’s what I wrote in reply to his question:
I think from my perspective the difference is intentions. If someone’s leaving a link with their keywords just to get the link vs. a new blogger who’s not quite sure what to add but wants to jump into the conversation. I’m totally cool with comments that don’t add stunning insights or new revelations (because really, how often can we come up with that?).
Most of the time when I comment on a blog it’s because I’ve connected with the blogger either in social media, through a blog challenge, a link from a friend or colleague, etc. And I just try to connect with something they wrote. Let them know which part of the post was helpful or made me think. If I do have additional suggestions or resources I’ll sometimes include that, too. Something to let them know I read their post and thought about it, and that I didn’t just load the page, scroll to the bottom and throw something in the box to get a link from their site.
Another thing to consider is whether we as bloggers are making it easy for our readers to comment. Sometimes a post makes it difficult — by either being so comprehensive there’s nothing to add, or not asking a question or inviting comments. So we can encourage and help our readers learn to leave better comments by throwing in those prompts (what would you add to my list? what’s your opinion on x? have you been through this?).
What’s your thoughts on the topic? :)
The conversation continued:
you’re right… each approach is unique… and this blog commenting is half art, half science…
I like the fact you mention that sometimes blog owners don’t make it easy for readers to leave their feedback :)
something to ponder about, right…
What kind of blog posts do you think have the power (or ultimately lead to) a swarm of comments?
Could you share a (link) example from your experience or someone else you know?
I sent back a couple of links to the most commented posts on my blog at the time:
- https://www.michelleshaeffer.com/10-things-you-can-do-in-10-minutes-each-to-move-your-business-forward/2010/06/26/ (63 comments)
- https://www.michelleshaeffer.com/are-you-rewarding-your-blog-commenters/2010/06/11/ (51 comments)
It’s still kind of funny to me that a post about rewarding blog commenters is one of my most commented posts. :)
So, what’s this art and science thing?
Isn’t it awesome how Codrut worded that? It’s a perfect description of effective blog commenting.
Here’s my two cents:
The art is communcating and building relationships. Being able to effectively share thoughts and ideas relevant to a post.
The science is the links, SEO, and all that. It’s choosing the right blog posts to comment on and knowing how it will help you build links (no follow, do follow, CommentLuv, TwitterID, etc).
Right vs. Wrong
Is there a “right” way to comment? I think there are some general “no-no” strategies like:
- spamming blogs with incoherent comments about their greatness so you can link to your blog
- leaving the same “awesome post” blah blah blah comment on multiple posts on the same blog
- blasting a blogger with profanity because you disagree
- what would you add here as a “no-no”?
When leaving comments myself I try to think about them from the perspective of how I’d feel if they were left on my blog.
I’d rather you say “Great post!” and share a quick thought than not comment at all. I appreciate every comment. And I suspect most bloggers feel the same. Short and sweet is okay.
And I love when people take time to share their own thoughts and experiences in the comments–adding resources or additional ideas! That totally rocks. So those are the kind of comments I try to leave elsewhere.
My best advice would be to just get out there and leave the type of comments you’re hoping for on your blog. Simple as that.
What do you think?
- What type of comments do you appreciate or not appreciate?
- Do you think there’s a definite “right” way to comment on blogs?
- Which of your posts get the most comments?
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