There’s something wrong with that clover over there on the left. Can you tell what it is? (Go ahead, look, I’ll wait here.)
Correct! It’s not lucky. It’s only got *three* leaves. So it’s just like every other clover out there in the field… it blends right in… it’s not the one people are seeking to find.
You get where I’m going with this. Your blog needs to be like the lucky four leaf clover. You want people to seek you out and get excited when they find you.
Because what happens when someone finds a four leaf clover? They get happy. They tell their friends. They save it. Laminate it, stuff it, mount it next to that singing fish on the wall, whatever. It’s special.
So, you need to be strategic! On St. Patrick’s Day I shared the four “leaves” every blog needs. Click here to see all four strategies.
Let’s go over them one by one. Starting with leaf #1: blog consistently and share great content.
Why is this leaf one? Because a blog is nothing without content.
Part One: Blog Consistently
Does consistency matter? Absolutely! Do you have to blog *every* day? Not necessarily. Just pick a schedule and stick with it. If you want to post daily, go for it. If you want to post a couple times a week, fine. But don’t go posting every day for two weeks, then not at all for a month!
One thing that can really help in blogging consistently is to develop a blogging calendar. I’ve talked about it a bit before, but here are some great resources for it:
- ProBlogger: How to Develop an Editorial Calendar
- HubSpot: Blog Better with an Editorial Calendar and Style Bank (Bonus: Great ideas for different types of posts.)
I can tell you from experience if you don’t blog consistently… well, your traffic will mirror that!
Part Two: Share Great Content
Don’t blog every day just to blog. Blog when you have something of value to share with your readers. If that’s every day, then rock on. If not, don’t sweat it as long as what you do put out there is quality.
There are days I don’t post here. Those are the days when I either forgot/didn’t make time to preschedule content (whoops, failed on part one…), or didn’t feel like I had real value to deliver because a post I’ve been working on isn’t quite complete. I’d rather skip a day that post something that feels like I phoned it in.
Do it right and put your heart into it or don’t do it. Readers can tell. And perhaps more importantly, YOU can tell. You won’t throw yourself into promoting a post if you don’t feel it was your best work. So just don’t do that to yourself.
There are lots of different strategies you can use to come up with great content. You can use mindmaps, lists, surveys, other people’s ideas, there are lots of options. And don’t restrict yourself to blogging about you or relying on your expertise. You’re smart. I know. But it’s always cool to point to other helpful people and connect your readers with great content that lies beyond your corner of the web. Don’t worry, they’ll come back. Sometimes sharing great content means sending your readers to someone else who you’ve found helpful–so point out someone else’s newsletter, freebie, promo, blog, articles, whatever–great content is great content.
What’s “great” content? That’s up to your readers! Great content to me is anything that helps me — it inspires, it challenges, it educates, it solves a problem.
Your readers will tell you when you’ve hit “great” on the content scale. Watch for comments. Watch for retweets and social sharing. When you get a post that gets attention, dissect why. Then repeat that style or approach with another topic or post on that same topic in another way. The more you blog, the better a feel you’ll get for what your readers want.
Share your feedback:
- What’s great content to you?
- Do you struggle with blogging consistently?
- What’s your experience been as far as blogging and traffic?