Four Words That Will Destroy Your Business

Guest Post by Shameca Tankerson

As I travel and speak to entrepreneurs all over America, the question I get asked over and over again is, “How did you do it?  It seems like you came from no where.”  The truth is… I’ve been doing this a long time AND I’M GREAT AT IT.

Just like you…

No one denies that you are brilliant…. BUT… are you brilliant and BROKE?  I was!

A few short days ago a conversation with a friend inspired me to pull back the curtain and share my journey.

This may sound simple but I deleted these four words from my vocabulary:  I CAN’T AFFORD IT!

To change your circumstances you MUST play bigger.

To play bigger you must invest in help from those who have been where you are trying to go.

I realized 3 things:

1.  I needed to elevate my circle.

If I wanted to build a multi million dollar business and inspire a movement among women entrepreneurs then I needed to be surrounded by millionaires and people who could imagine and actually see my vision with me.  So Drop the nay sayers, haters, and small thinkers… They will keep you right where you’ve always been… comfortable.

I stopped looking to mediocre entrepreneurs to set my business goals and price points.  Your success in business is directly proportionate to the expectations of your peer group… and they dictate your income.

2.  I stepped up my inside game.

I am aware of my thoughts, beliefs and actions at all time.  If there is a struggle on the inside… there will be a struggle on the outside.  I no longer fear what others will say when… (you fill in the blanks).  I know that I am a world changer and planet shaker and I now behave as such.  That’s why I reach out to people like me… We have people depending on us to get out there a change the world… NO EXCUSE.  Even “I can’t afford it” is an excuse masquarading as a good reason.  Listen…. The first check I wrote on my journey to  the next step in my business… Just happened to be my last. (It wasn’t a large sum of money either.) It’s your time!

3.  I took massive decisive action.

There are NO Coincidences!  If you hear about something twice… take action on  it! Be willing to do what it takes and dont get stuck in analysis paralysis.

Here is the #1 reason most entrepreneurs are Brilliant and Broke:  FEAR

False Evidence Appearing Real

Masquerading as the economy, banks who don’t lend, empty bank accounts, and clients who can’t afford services!

When you own your YOU-niqueness, you are unstoppable and Unbreakable… but you must believe it!

Shameca Tankerson, is a Speaker, Trainer, Author, and Cash Flow Success Mentor to entrepreneurs and service professionals. Using a proven system, she opens a candid dialogue about money that teaches her clients how to breakthrough to their next income level and expand into a cash flowing business with a new collaborative business model that is liberating, Inspiring and Powerful.  To Get your F.R.E.E. “Spark Your Cash Flow Financial Success Kit”  – Making Room For Money: 5 Financial Mistakes Entrepreneurs Make That Sabotage Their Cash Flow (And How To Avoid Them). Visit:

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  1. Brilliant and broke sucks. Thanks for giving us those 3 ways to ensure business success.
    Flora Morris Brown, Ph.D. recently posted… New Authors Have a Reason to SmileMy Profile

    1. Shameca’s great at helping shift that perspective around money in business.

      Brilliant and broke definitely isn’t a fun place to be. One of the tips I like that’s similar to what she shared here is instead of “I can’t afford it” to frame it as “It’s not in my spending plan” (right now). :)
      Michelle Shaeffer recently posted… 7 Reasons You Aren’t Feeling Creative (And How to Fix It Quick)My Profile

      1. I am adding that to my Wall o’ Quotes — “It’s not in my spending plan right now” — That really helps with shifting how one things about things, especially when it comes to the money issue! Great guess post! thanks for sharing!!
        Kimberly ~ Gypsy recently posted… Monday Magicks ~ Decluttering Your Virtual & Home Office SpaceMy Profile

        1. Yeah, I love that reframe.
          Michelle Shaeffer recently posted… 5 Smart Ways to Keep Your Content ConsistentMy Profile

  2. Great post Sharmeka. There is not time like the present to stake your claim. It is all about be, do, have. I am sure that this post will inspire many readers.
    Neil Butterfield recently posted… Diabetes is responsible for many life-threatening diseasesMy Profile

    1. Thanks, Neil, that’s my hope in sharing it. :)
      Michelle Shaeffer recently posted… 7 Reasons You Aren’t Feeling Creative (And How to Fix It Quick)My Profile

  3. Great post! I especially like the idea of stepping up the “inside game” – that’s a critical component of any success in life!
    Tor Constantino, MBA recently posted… Me, Myself and LiesMy Profile

    1. It sure is. That’s the tougher part for me personally. Find a great coach/mentor/teacher and you’ve got all the steps you need to take–putting that into action can sometimes be another story. :)
      Michelle Shaeffer recently posted… What Should I Blog About Today?My Profile

  4. Ooh, yes, this spoke to me. One of my teachers said that your biz results show how much you have grown or invested in yourself personally. So much of success IS the mindset aspect. Thanks for these reminders :)

    1. Smart teacher. I’ve invested more in my business (and personal growth) this year than ever before and my business has grown exponentially.

  5. Michelle, you are always right on time with information and motivation. The tips were confirmation for me to keep pressing on. Now I must decide exactly what help I need to invest in.
    Lisa recently posted… A New ThingMy Profile

    1. Hey Lisa, one of the keys for me to deciding what to invest is has been to identify what type of support I need for success and what’s stopping me. I know I need someone to really push me and challenge me as well as someone who can encourage me and help me deal with mindset issues. And I look at where I’m stuck and what’s behind that, and then whether I can make an investment to get access to a class, tool, service, etc. that will fix that.
      Michelle Shaeffer recently posted… What Should I Blog About Today?My Profile

  6. This is all so true. Just this past week I invested in a program for several thousand dollars. Already I am seeing great positive shifts in my business. Plus, it’s easier to ask others to ask to invest that much with me once I’ve done it myself. ;-)
    Michelle Mahoney recently posted… Attract Your Perfect ClientsMy Profile

    1. That’s a great point, Michelle. If we want our own clients to invest with us, it helps if we’ve invested in ourselves. :)
      Michelle Shaeffer recently posted… What Should I Blog About Today?My Profile

  7. Such an inspiring text! I really like your point on playing bigger, if you feel stuck, you need to step out of your comfort zone to switch the view and go forward. No risk, no fun – that’s also true for the success, I think.

  8. I totally agree especially on #3, we should avoid making rush decision our business. We need to think a hundred times before we decide.

  9. Hi mama Michelle, i love your style, keep posting and keep adding value, you are on the right path to a higher success, you are blessed!

  10. I love these tips. One of my favorite statements to my children, friends and clients when they say it’s too expensive -“it’s not too expensive, you just can’t afford it.” Increase your net worth and you’ll be able to say “even though I can afford it, I choose not to buy.”

    Brilliant guest post …let go of analysis paralysis, shift my thinking, invest in myself and take massive action for my success. I’m hopping on this train.
    Adalia John recently posted… Can a Single Story Define Who You are?My Profile

  11. Hi, Steve here. I remember the last time that we spent money out of pocket and it has grown our business into a paycheck that we receive every month now! The $600 up front investment has paid itself back and we now operate completely out of profits and even get to take some home for ourselves. But, we really never got to this point before we stepped up and started investing into our business! Great article!


    Steve Goodwin
    Dave & Steve Goodwin recently posted… 6 Tips to Help Make Your Solo Ads BetterMy Profile

  12. This is exactly what the Doctor ordered! Thanks so much for this one.

    I think I heard Gary Busey use that acronym, F.E.A.R.
    Dan recently posted… Mobile Web Gets Thumbs Up^ From ConsumersMy Profile

  13. […] improve when I stopped saying (and thinking), “It’s not in the budget.”  Shameca Tankerson, guest blogger at, definitely has the right idea!  If you want to blog, or […]

  14. Important post for today’s times Michelle/Shameka. These FEAR items do not affect successful people so they should not affect anyone. There are many people making a fortune today in industries that I wouldn’t touch with a barge pole. If they can do it, so can I / we.

  15. Good post. So important to act on your instinct in business. If you get an idea act on it. If you feel you must make a change, make it. Your business will be the better for it.

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