Nothing invites a stolen truck like leaving the windows open and the keys in the ignition. So don’t do that, okay?
But while you don’t want your truck swiped, you just might want to make it easy for people to swipe your content and ideas to share with the world.
So how can you encourage that kind of “hey, steal this!” to happen? I don’t have an extra set of keys to my brain that I can leave out with a virtual sign inviting others to come borrow it for a while (however it’s possible I’ve lost the original set so if you see those, be sure to let me know).
Make it Easy to Swipe & Be Clear
You’re busy. So are other online business owners and bloggers. If you make your valuable content easy for us to swipe, there’s a higher chance we’ll take you up on the offer.
Make it clear what content is okay to “swipe” and what’s required.
If you expect credit to be given to you (you do, right?) then make that very clear. If you require notification that your content has been reprinted, that your link back to your site be “live” or that a particular photo be included, be sure to make that clear, too. Remember, the more hoops you require people to jump through, the less likely they are to reprint your content (or do it according to your rules).
You could include a standard license on all your content, like a Creative Commons reprint license. Or, if you have only certain posts or articles from your website that you want to allow reprint of, you could add a note below those specific articles.
If your ezine articles are available for reprint, include a note about it in your ezine. I pick up several articles a month from ezines I read who include that permission. If they didn’t put it there to remind me, I probably wouldn’t think to check if the article was available to share.
Leave a Trail of Breadcrumbs
Don’t expect everyone looking for free to reprint content to come to your website. Instead, put breadcrumbs of your content out on other sites where it can be found!
- EzineArticles.com (here are mine: http://ezinearticles.com/?expert=Michelle_Shaeffer)
- SelfGrowth.com (from me: http://www.selfgrowth.com/articles/user/797441)
- IdeaMarketers.com (more from me: http://www.ideamarketers.com/library/profile.cfm?writerid=233159&name=Michelle_Shaeffer)
- WAHM-Articles.com (yep, I’m here, too: http://www.wahm-articles.com/profile/Michelle-Shaeffer/1960)
Go After the Content Sharers
Some websites and blogs regularly reprint content from a variety of authors and are just waiting for you to get in touch with them and share your best content. So do it!
Two easy ways to find websites who might be interested in sharing your content are:
- Ask your network where they’d like to see your content. They may be reading blogs or websites in your niche that are a perfect fit.
- Look at the blogs and websites you’re already reading. Many accept guest posts or article submissions.
Here are more ways you can get your content out there: Five Ways to Find Targeted Websites to Submit Your Articles To
But a Word of Warning
No matter what you request as reprint terms, not everyone will follow them. Consider how you’ll handle it. I wrote about this yesterday: I Can “Borrow”a Copy of That, Right?
One of the most annoying ways that some unethical people grab content is to take your RSS feed and set it up to publish directly into their blog. It requires barely any work on their part, and then every single post from your blog shows up on theirs right after you publish it. This is bad for many reasons. In my next post I’ll tell you how to stop it.
1. Decide what you want to make available for reprint. If it’s your whole blog then add visible licensing info like Creative Commons. If it’s certain articles, setup a page on your site offering them (here’s an example on my site).
2. Take 15-20 minutes and research a couple of sites you could submit articles to. Choose one of your best articles and email it to each site owner with an invitation to reprint your content.
Comment, Show Me You’re Here!
You’re here, reading this, right? Leave a comment! Feel free to link us to your articles for reprint, tell us what you’ve got available for legal swiping, or add your ideas on how to get your content out there.