How to Get a Better Alexa Ranking (Infographic)

What’s your ranking at  You can find out by typing your domain into the search box.

Want a better (lower) ranking?  I went on a quest about a year ago to find out what it’d take to get my ranking below 100,000 and I kept a journal of sorts noting what I did and how it seemed to affect my ranking.  You can read about it here: How I Got My Alexa Ranking Under 100,000.

Then I shared two follow up posts:

And since discovering Piktochart, the info was just waiting to be turned into an infographic!

Would you like to share this infographic?  Feel free to tweet on Twitter, like on Facebook, pin on Pinterest, etc with the buttons below.

Or, copy and paste this HTML code to share it on your own website:

<a href=””><img src=”” width=”700″ height=”1600″></a><br>Like this infographic? Visit <a href=””></a> to learn how to build visibility, voice, and community online.

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  1. The information is great, thank you Michelle. That graphic is awesome.
    Julia Neiman recently posted… Empowering Young Entrepreneurs to Learn The Five Steps to SuccessMy Profile

    1. Thanks, Julia. Piktochart makes it easy to create. :)

  2. Just checked my Alexa ranking, the less said the better :-)
    Wade recently posted… How to keep your skin young and healthyMy Profile

    1. Because of their measuring methodology, it’s basically just guessing if you don’t have that javascript on your site or pretty good traffic from people using their toolbar. :)

  3. That’s a very colourful infographic, I need to go play with Picktochart obviously! Pinned :)
    Just a quick question, is downloading the Alexa really essential?
    Jan recently posted… Marketing Your Business Online? Start At The Beginning…My Profile

    1. Thanks, Jan, I appreciate you sharing the graphic. :)

      Do you mean adding the toolbar to your browser? It’s not essential but it’s helpful if you’re working to lower your ranking with them, since you can more easily see your Alexa ranking (each site’s ranking displays as you visit it, so you don’t have to go check their website) and it helps them “see” the traffic to your site, who’s linking to you, etc.
      Michelle Shaeffer recently posted… What Should I Blog About Today?My Profile

  4. Hi.. the info graphic look very nice.. i’m new in this field.. this will help me so much.. thanks.
    AkmaOmar recently posted… Eyriqazz vs Denaihati di Stadium GoogleMy Profile

    1. You’re welcome, AkmaOmar. Glad it’s helpful and thanks for commenting.
      Michelle Shaeffer recently posted… How to Find Your Inner Fearless LeaderMy Profile

      1. Hi Michelle.

        Yes, sure dear..
        Enjoy here..
        Most welcome…
        AkmaOmar recently posted… Mengapa Kemahiran Menulis Penting Dalam BlogMy Profile

  5. Although not very reliable, Alexa stats are one of the top numbers looked upon by advertisers. Your graphic does help a lot Michelle, thanks!
    Jane recently posted… Write Killer Content: How To Identify What Your Readers WantMy Profile

    1. Yep, that’s probably the only really good reason to track it closely if you want to monetize with advertising. :)
      Michelle Shaeffer recently posted… What Should I Blog About Today?My Profile

  6. Such a great infographic you made. Thanks so much sharing your awesome insights. Have a great day ((Hugs))
    Amit Verma recently posted… 4 Most Unsuspected Gifts To Give To YourselfMy Profile

    1. Hey Amit, thanks for stopping by — appreciate your Triberr support and tweets!
      Michelle Shaeffer recently posted… What Should I Blog About Today?My Profile

  7. Great info as always! Can you explain the Alexa toolbar and how that helps? That piece of the equation leaves me a bit befuddled (which is easy to do BTW)….
    Tor Constantino, MBA ( recently posted… Love – Finding a Definition That WorksMy Profile

    1. They get their stats from people running the toolbar and use that sample to project/guess traffic numbers for sites. That’s why it’s so unreliable for sites that have less traffic is that not everyone runs their toolbar so they can’t actually see all the traffic on the internet–they’re just guessing based on a small sample size (toolbar users). And that’s also why it can help if we install the toolbar and Alexa sees us visiting our websites. Because they’re “watching” it can also help them see links in since we can go visit sites that have linked to us and click through to our sites.

      The exception to this is certified sites (like yours, Tor), or sites that have the javascript ranking embedded (like mine). They can see our traffic pretty accurately. :)
      Michelle Shaeffer recently posted… How to Get a Better Alexa Ranking (Infographic)My Profile

  8. Loved the infographic Michelle!

    I think just going through it gives anyone an idea about how you can increase your Alexa ranking. Mine is going upwards, though it takes it’s own sweet time. :)

    Guess I need to do some of the things you mentioned above to really soar. :)

    Thanks for sharing. :)
    Harleena Singh recently posted… How to Find Purpose in Life and Be HappyMy Profile

    1. Sounds like you’re headed in the right direction, Harleena. :)
      Michelle Shaeffer recently posted… What Should I Blog About Today?My Profile

  9. Michelle,

    I took action yesterday and my alexa ranking jumped +2000 overnight. Thank you! The quest is on to break the top 100,000 in 2012.


    Peter Trapasso recently posted… What You Need to Know About “Return On Influence” – Book ReviewMy Profile

    1. Awesome, nice jump, Peter!

      1. In the past 7 days my Alexa ranking has jumped 500,000 places and 50% of my traffic is from there! Who knew Alexa would become my #1 traffic source?


        Peter Trapasso recently posted… What You Need to Know About “Return On Influence” – Book ReviewMy Profile

  10. Definitely going to do this this evening. I just need to find the HTML code in my theme. It’s a lot more complicated then I realized and I might just upload the file to my directory and call it good.

    Thanks for the tips!


    1. If you’re running the Yoast SEO plugin, it’s got a spot in the settings for Alexa verify code. Otherwise if you know how to do FTP that’s easier. ;)

  11. Is the Alexa tool bar easy to load for those of us who are not “techno geeks?” :)
    Debra Jason recently posted… Is my copywriting copyrighted?My Profile

    1. It’s an add-on for your browser, so it’s pretty straightforward. :)

  12. As someone with a baby website/blog this is really useful. I only discovered Alexa ratings in the last week. I have downloaded the toolbar myself and I’m looking at the other things you’ve mentioned over the next couple of days.

    Driving traffic to my site would spur me along more than anything else. All hints & tips are gratefully received!
    KT recently posted… Day 191My Profile

  13. Another winner Michelle. Such helpful information about Alex and how it all works. Is Alexa the most important gauge for your blog ranking? And is it critical for your blog success?

    Thanks for sharing
    Adalia John recently posted… How to stay motivated when self doubt sets inMy Profile

  14. I love the infographic! You always know about the latest tech tools before anyone else. :) I’m going to re-read your step-by-step blog post you wrote last year about your Alexa ranking. It was very helpful.
    Lisa Kanarek recently posted… Challenge Yourself To Do It NowMy Profile

  15. nice tips ,you just covered everything ,,, to me the best thing to improve alexa is to be consistent

  16. Nice tips Michelle. I’m looking forward to following your strategy for Alexa ranking improvement (and reading your newsletter).

    Our ranking has been improving slowly, but we’re still over 1,000,000.

    Was wondering why our U.S. Ranking appears and then disappears. Any ideas?

    Rob recently posted… Kutztown Folk Festival – Kutztown, PA – FinalMy Profile

  17. Love the infographic Michelle!

    I’ve played with Piktochart, and love it. I really like how you used it to summarize a blog post. That’s a use case I hadn’t considered, but works beautifully.

    Thanks for sharing, and have a great weekend.

    Dee Ankary recently posted… The Secret Is Out! Get Blog Transformation SecretsMy Profile

  18. Great info graphic, I’m working on making my Alexa rank better currently.

  19. I love this graphic, Michelle. I’ve been following your advice and my Alexa ranking is dropping! Thanks for the great tips.
    Roz K Walker recently posted… 3 Easy Steps to Creating Powerful Headlines That SellMy Profile

    1. Awesome!! Always love to hear when it works. ;)

  20. Thank you for this! And for your detailed Alexa post from June.

    I thought that I had claimed my site at Alexa years ago. Your infographic prompted me to double check. Turns out it was unclaimed!

    So I claimed it, installed the toolbar & added their widget.

    And I’ll work on the “Step 3” stuff in the coming weeks/months. :)
    Nancy Man recently posted… Baby Name Battle – Barack vs. BarryMy Profile

    1. Thought it would be fun to post an update —

      My Alexa traffic rank was about 447k back in mid-December.

      Now, a little past mid-January, it’s about 237k.

      If I end up breaking 100k in the coming months, I’ll come back and let you know!

      Thanks again Michelle.
      Nancy Man recently posted… Most Popular Baby Names in Sweden, 2012My Profile

      1. Back again. :)

        Haven’t hit 100k yet, but getting closer.

        My ranking has been holding steady at about 145k for the last week or so (end of March).
        Nancy Man recently posted… How Do You Like Your Name, Elizabeth?My Profile

  21. Nicely done graphic, I will share it.

  22. Thnax for the article easily understandable this is just what i want to learn .. bookmarked .
    Prince Ramgarhia recently posted… How To Run Android Apps On PcMy Profile

  23. Thanks for the easy info! This is really informative… Been struggling with my ranking for a while.
    Matthew Kaufman recently posted… Wacom WILL Finds A WayMy Profile

  24. I love infographics and in this one, I found a lot of good advices and a lot of good information about Alexa. It will help me a lot for improve my website’s rank. Thanks a lot Michelle!
    jesusrosas recently posted… The Walking Dead ahora disponible en Netflix para América latinaMy Profile

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