What works better? Inbound or outbound marketing?
It might depend somewhat on your goals and who you’re trying to reach. I say that because while I see a lot of people claiming only inbound marketing works (and it REALLY does), I know I’ve bought things marketed to me through direct mail or traditional advertising. So both can work–when they’re done right.
If your target audience really only stays home and reads Cat Fancy, and never gets on the internet, maybe you need outbound marketing (to place print ads). But if you can reach them on YouTube with adorable kitten videos or cute cat pictures that get shared on Facebook, you’re going to get a better response rate for less $$$.
It’s about attracting your ideal clients to you (inbound marketing — search engines, social media, etc.) vs. interrupting them with your marketing message (direct mail, cold calls, etc.).
Check out these great videos from HubSpot!
Junk Mail Doesn’t Work
Cold Calling Doesn’t Work
TV Ads Don’t Work
And if you’re not quite sure on the whole inbound vs. outbound marketing thing, watch this video from Scott Stratten of UnMarketing. You’ve read his book, right? So this is his speaking demo video. It’s too funny not to include here.
Because remember, whether you’re selling your products, your services, or whatever, you’ve got to be able to market and sell in a way that WORKS for you if you want to succeed!
Image Credit: Norebbo/StockFresh