What’s your marketing plan look like?
Does it sort of resemble what would happen if you randomly spun a wheel full of marketing ideas?
Today, you spun and landed on “Facebook” so you spent a bit of time there.
Yesterday, you spun and landed on “media” so you started to look into how to write a press release but didn’t have time to really get a good one completed and out the door.
Tomorrow, you could land on “networking” or “article marketing” or maybe “list building” and you’ll spend a couple minutes trying to figure out how to make that work…
Stop it! No more spinning a wheel or throwing darts!
You’ll get better results from choosing just ONE strategic tactic and implementing it consistently than you’ll ever get from trying a hundred different strategies once each.
Why? Because there’s always a learning curve and consistency matters.
Let’s start with the learning curve. When you spend enough time learning about one tactic, you can get better at it (no argument there, right?). You test things, try new angles, and it starts to click.
The first time I hopped on Twitter, it didn’t send droves of traffic to my website. It took time to figure out how to use it well. I tried lots of things that didn’t work. And somewhere in there I tried a few things that did. The more you focus on a tactic and track your results, the better you get.
Too many times, we try a tactic once and when it doesn’t work we throw up our hands and spin the wheel again.
That’s not a marketing plan. At least not an effective one!
Pick something, stick with it, and fine tune it. Read blog posts and articles to help you get better at it. Enlist the help of a coach or teacher. Read a book, buy a DVD or video, whatever you need. But don’t give up on a tactic that can get great results if you’ve identified it as one that reaches who you want to reach.
You don’t need 50 marketing ideas in play all at once. Choose one, or two, and execute them well. You’ll get better results and marketing won’t feel so overwhelming or difficult. Focus.
No more wheel spinning, okay?
Your turn. Have you been playing the game show marketing game? What tactic are you going to focus on? Or, what’s been working well for you already and how can you turn that up and get even better results if you invested the time/energy to improve it?