Social Proof: The Art of Influence Marketing #infographic

Wondering how to get more people saying YES to your products and services?  Try including more “social proof” in your sales and marketing materials… it builds trust and helps you better connect with your audience.

Check out the fascinating statistics and helpful types of social proof in the infographic below.

Would you take a second to tweet while you’re here?

Spread the Love
  • 32


  1. Cool graphics with great ideas, thanks

    1. You’re welcome. Thanks for commenting!

  2. I don’t know, Michelle. Part of me recognizes that I am a first adopter and don’t really care what others are doing But, I recognize that many others use (or rely) on herd effects…
    So, I use social approbation, but…
    RAAckerman, PhD EA recently posted… Sleepless in Seattle?My Profile

    1. I agree. This does depend on audience. Some groups are more influenced by specific types of social proof than others.

  3. Social proof is the number one reason my internet business rocked for 19 years. We used testimonials and/ client photos on every page of our website.

    1. Smart! Thanks for sharing your experience with this.

  4. Michelle, Thanks for this interested blog, visual and concise I enjoyed it.

    Have a nice day,


    1. Thanks for reading and commenting Gaetane.

  5. Hi Michelle. I love marketing because it makes absolutely no sense at all.

    In personal development circles they say you shouldn’t follow the crowd because they are only headed toward mediocrity at best. In marketing though, you want to make it look like the crowd is your customer and using your product, even if you have to lie to do it. Sorry, not lie, creatively reinterpret the data.

    I get the idea behind social proof. I look at reviews when I buy products that I am unfamiliar with. The challenge is to use it properly to improve your traffic and sales without coming across as a phony marketer.

    Nice infographic. I loved the bit about jumping off the bridge.
    Wayne recently posted… Internet Network Marketing LifestyleMy Profile

  6. Hello Michelle,

    This info graphic is pretty cool to learn things here :)

    Having a social proof along with our business helps us to rocket the sales of our product.
    People tends to buy more, when they see or get information about the products that we are offering.

    Thanks for the share.

    Shantanu Sinha recently posted… 17 Things You Should Know Before Starting App MarketingMy Profile

  7. Always enlightening and thought provoking as to how to incorporate these ‘ways’ into my message with authenticity and integrity without becoming just another loud voice :)
    the Angel Lady recently posted… You. Crystals. Angels.My Profile

  8. Hi Michelle,

    Nice Infographic,

    People don’t trust brands. They rarely trust strangers. But they do trust familiar people.

    Although Influence Marketing is a great way to add credibility to your brand, there are some associated risks with it. For one, it does rely on the opinions of people outside of your business, which means that people can influence others to go in the opposite direction to your brand.

    I will tweet your post.

    Thanks a lot for sharing.

Leave a Comment

Your email address will not be published. Required fields are marked *

CommentLuv badge