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How to Rock Social Media in 15 Min a Day #infographic

By Michelle Shaeffer | 5 Comments

Feeling a bit uncertain of where to begin with your social media?  Or overwhelmed by all the networks and options? You need a plan!  And maybe a bit of automation… Begin by deciding which networks reach your ideal audience, so you’re focused on the right spaces. Setup or review your profiles on each of the […]

How to Share Your Blog on Social Media (Without Being Spammy)

By Michelle Shaeffer | 17 Comments

Do you struggle with what to post on social media? Or wonder if you’re being too “spammy”? Much of my blog traffic comes from social media and over the years I’ve fought with the balance of too much self-promotion vs. no self-promotion at all… As with everything, there’s a happy medium you can find that […]

Cheatsheet: Top 9 Social Media Networks

By Michelle Shaeffer | 1 Comment

There are a LOT of social networks out there!  Which ones make sense for you to invest your time and energy on? Here’s a cheatsheet that runs through the most important metrics of the top 9 social media networks for business. Share this with your friends! Cheatsheet: Top 9 Social Media Networks for Business #infographic […]

Copywriting Cheatsheet #infographic

By Michelle Shaeffer | 2 Comments

Which words work the best to get attention on Twitter?  Facebook?  LinkedIn?  Email?  On your blog? As bloggers, we write content for more than just our blog posts. We write for channels including our website, social media, emails… and each one needs to be approached a little differently to get the best results. Here’s a […]

What to Do When Facebook Shares Go Wrong…

By Michelle Shaeffer | 2 Comments

Have you ever tried to share a new blog post on Facebook only to see the wrong image pop up… or it seems to be stuck with an older title or outdated information from your page? You’ll want to bookmark this “secret weapon” and keep it handy: The Facebook Developer’s URL Debugger!  https://developers.facebook.com/tools/debug This tool […]

3 Strategies to Conquer Social Media Overwhelm–Permanently

By Michelle Shaeffer | 35 Comments

Guest Post by Delia Rusu, Blog Formatting Blog it, share it on Facebook, tweet it, pin it, schedule it. Oh wait; you forgot LinkedIn and Google+. StumbleUpon and what was the other one? Or have you shared there already? Wait a minute, that was the post from last week… You know the one on… what […]

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There’s One Thing I Know…

Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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