One of the cool entrepreneurs I connected with during the #blog30 challenge was Melanie Kissell. I invited her to share a guest blog post and gave her free reign on topic. She’s fantastic at brainstorming, has a great sense of humor (go read her blog, it’ll brighten your day), and here she shared some great tips for your newsletter list.
Guest post by Melanie Kissell
You’ve tapped into your unstoppable passion and crafted a one-of-a-kind, super duper, must-have freebie offer for your target audience.
You’re off to a good start and the feeling of self-accomplishment is cause for celebration. How about a Danish? A chocolate donut maybe?
When the party mood lifts, you’re ready to buckle down again and take the next important step. You subscribe to an email marketing system and set up your opt-in box on your web site or blog or both.
Consider yourself a successful action-taker. Break out a bottle of sparkling cider! You’re about to start building a list.
When someone opts in and downloads your freebie offer, then what?! Following your thank-you page (you did create that email message, right?) you don’t have the foggiest notion what you’re going to send your list.
You’re not alone. This is the toughest assignment for most solo entrepreneurs – the care and feeding of your opt-ins.
But maybe you’re an affiliate marketer and you have tons of goodies for sale that you could pitch to your list every day or every week.
Don’t do it.
Or maybe you have a great sense of humor so you’re thinking it would be fun to email lots of humorous quotes, riddles, and jokes.
Well, how about a nice daily inspirational message? Everyone appreciates those, right?
Wrong. They’ll be “inspired” to unsubscribe.
People are reluctant nowadays (and for good reason) to give over their name and email address. So don’t spam them with coupons, ads, and offers all the time or send them frivolous tidbits. They’re getting enough of that kind of undesirable stuff in their inbox eight days a week.
The way to care for your opt-ins is to feed your list lots of valuable information. Your goal is to nurture the relationship and build trust through sharing informative, engaging, educational, and enriching content.
And if you’re stumped for ideas, just send a survey to your opt-ins and “ask” them what their challenges are and how you can help. It’s one of the easiest ways to make sure you are meeting their needs and insure they don’t opt out!
Melanie Kissell is a single mom to four daughters, big dog lover, avid affiliate marketer, and founder of Solo Mompreneur. She works with single womenpreneurs who show great tenacity and passion for their business, but who are short on time, exhausted, and tapped out financially. Melanie focuses on sharing low-cost and no-cost marketing strategies with her target audience.