Mindset: Hobby vs. Business
Are you running your business like a “business” or like a “hobby”? You’ve got to change your mindset to look at your business like a business. Get your business license and get setup right.
Take time to organize yourself and set clear goals. Setup an accounting system. Write a business plan (even a short one) and include your goals. Block out time daily to work both “on” and “in” your business.
If you make a commitment you’ve got to keep it. Be reliable and consistent.
Be professional. Have clear policies on your website including shipping, return, refunds, and any other issues that come up.
Focus: Craft/Service Only vs. The Big Picture
You may be excellent at the crafts you create, ideas you turn into products, or services you deliver. Running a business requires a bigger picture perspective though. You’ll need to study marketing and promotion to learn how to get those crafts, ideas, and services to the right people who want them.
Don’t plan time only to create your products or deliver your services. Block out time to plan, improve, and market your business, too.
Contacts: Building a List From the Beginning
Many new work at home moms don’t realize how important and valuable their list is! Start building your mailing list as soon as your website is up and running. By collecting names and email addresses of those who are interested in your products or services, you’ll always have a list of people you can market to who are already interested.
Finances: Not Investing in Your Business
Many work at home moms begin a business without much money to invest. You can build a business without large investments, if you’re willing to put in the time and effort to get it moving. But you’ll find that as you invest more, you’ll grow faster. So, learn to invest in yourself and your business to move forward faster.
Start with small investments if you need to such as your own domain name, professional (not free) website hosting, and helpful business books. As you learn things, implement them right away. As your business brings in more revenue you can afford to invest more back into your business in bigger ways (like a business coach, mastermind group, or more advertising).
Expectations: Expecting Immediate Cash
Building a business isn’t a “snap your fingers” or “click your heels” project. Most businesses take at least a few months to get off the ground and generating positive cash flow. Keep learning new marketing strategies, work your marketing plan and get out there and be bold about getting your business noticed.
Don’t get discouraged if you’re not making big money overnight. You’ll have to put in effort and time to get things going. Have faith!