What’s the Perfect Length for Your Blog Post?

Wondering what word count you should shoot for in your blog posts? I’ve got the answer. Click play to find out the perfect length for every post you write:

If you can’t see the video, click here to watch it on YouTube: http://www.youtube.com/watch?v=r92aQ6jkRS4

If you like this video, would you do me a favor and click like? And you can subscribe to my YouTube channel at http://youtube.com/MichelleShaeffer

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  1. Michelle I’m simple going to Ditto this one. Sometimes that’s all it takes. Short, sweet and to the point.
    Adalia John recently posted… Be the Change You Want to See: Start a MovementMy Profile

  2. Great video, Michelle! Not only is it good information, but you seem so cheery and upbeat.

    1. Must be the pink shirt. Pink always makes me feel cheery. :)

  3. Thank you! Sometimes I hit 750, sometimes 200 and I always wonder which way is better.

    1. Hey Melissa, you’re welcome — and both! ;)
      Michelle Shaeffer recently posted… Are You Missing This Essential Ingredient to Success?My Profile

  4. For so long, when people ask about marketing letters – should they be short or long – my suggestion has been like yours. It needs to be as long as it needs to be to communicate your message.
    As always, give your readers value & keep it simple sweetheart (KISS).
    Thanks. ~Debra
    Debra Jason recently posted… How to Get Amazing Free PublicityMy Profile

    1. Totally agree, Debra. This applies beyond blog posts — articles, sales pages, emails… as long as they need to be to fully explain/answer questions/whatever the goal is. :)
      Michelle Shaeffer recently posted… The Key to Building Trust With Your ReadersMy Profile

  5. Great common sense tip. It’s easy to get distracted by all the checklist and templates to follow. Thanks for the re-focus on what’s important – the message.

    Thanks Michelle.
    Camara Randolph recently posted… Entrepreneur – Would You Make It Out of the Shark Tank or Would You Be Eaten?My Profile

    1. Sometimes common sense really is the answer. :)

      There can be so much conflicting advice and so many things to consider that sometimes we forget why we started blogging in the first place–getting out whatever our message is!
      Michelle Shaeffer recently posted… The Key to Building Trust With Your ReadersMy Profile

  6. Thank you! My thoughts confirmed!
    Jacqueline House recently posted… A Donor’s RequestMy Profile

    1. Great! Thanks for stopping by and commenting, Jacqueline.
      Michelle Shaeffer recently posted… Are You Missing This Essential Ingredient to Success?My Profile

  7. I’m glad to hear this today. Like many folks, I have a range that I tend to fall within, without any specific intention, maybe 500-900 or so. But yesterday, my post was almost 2K words, and I was worried. I read and re-read to see if there was anything that seemed completely superfluous (was a movie review), but I ultimately decided it was just going to have to be long. But I worried, since that seemed to fly in the face of most of the “experts” who caution against long posts. So it’s nice to hear that it’s okay to ignore the word count; thanks.
    Cheri recently posted… My Take: Les MisérablesMy Profile

    1. It’s funny — the “expert” advice… I’ve seen some recommend shorter posts and others recommend only longer posts. But if you watch them, they don’t even take their own advice most of the time (I can think of one or two exceptions who do walk their talk). :)

      I find it’s much easier to just focus on blogging when you’ve got something to share, and using as many words as it takes to share it. ;)
      Michelle Shaeffer recently posted… 3 Surefire Ways to Get More Comments on Your Blog PostsMy Profile

  8. I like this advice! I always am concerned I talk too much! lol You are right. The important thing is you reach people! Hey, I LOVE your posts! all GREAT topics!!! Congrats, you are doing a great job! Thanks :)

  9. I have realized that I still write college papers.
    Setting up the my new blog and getting post reading for an e-book, I realized that I had to break some posts down into segments.

    do you agree I made a good choice?

    1. If they were college paper length, then probably a good idea to break them down. There are some situations where very long posts can work well. I’d recommend watching what happens as you shift lengths — do you get more comments, shares, etc — just keep an eye on that and see which works better for your readers.

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