There are days when every blogger considers just throwing in the towel and walking away.
Why should I write when no one seems to be reading?
(Except Google bot and the annoying comment spammers)
Even if my blog had no readers, here’s why I’d keep writing… and you should, too.
Because there are benefits even when you DON’T have a list of millions reading your blog!
And they’re worth it…
(The benefits below, not the comment spammers…)
Personal Growth and Learning
Writing about a subject requires thought and research… the more you write, the more you learn about it.
You’re on a journey of constant growth and improvement.
Blogging challenges you… creating consistency, finding focus, developing discipline.
And as you do build an audience you face different challenges… accepting feedback (not always positive) on your work… becoming comfortable with praise and criticism… learning how to handle so many people knowing so much about you… being confident in your insecurities and accepting who you are and what you stand for, what your mission here is.
Self-Expression and Exploration
One of my favorite thoughts is from writer Flannery O’Conner:
I write because I don’t know what I think until I read what I say.
If you ask me a question, I’m likely to pause (sometimes extensively) before I respond. You’ll get a much smarter reply if you allow me time to respond in writing.
Why? Because I need to think it through. I need to write it down, to edit, to figure out what I REALLY do think and believe.
Writing is my way of figuring out what’s true for me.
My blog provides an ever growing library that I can easily search to see what I’ve learned, what I’ve shared.
I constantly share links with clients and friends to the posts and guides I’ve written here.
It’s also a fantastic reference for potential clients to see what I know and how I communicate.
Chance to Touch One Life
It’s about people, not numbers.
Maybe I don’t have 5,000,000 readers.
But you’re reading.
And you matter.
If I can touch and change one life in a small way, then it’s worth it.
It’s not about huge numbers. It’s about the difference you can make.
As you write and publish, the search engines are finding your content and indexing it. And at 3 am when I’m struggling with some problem I can’t solve… I type it into Google… and Google leads me to your blog.
Are you the one I’m looking for? Are you the one who can explain the answer in the way I need to hear it to understand? To be inspired? To realize I can fix my problem, or I can make a decision to change my life?
And don’t think this applies only to bloggers writing about personal growth or motivational topics…
Maybe I need help to find a recipe I can follow that allows me to feel confident and happy serving my family a meal.
Maybe I’m looking for hope that I can get through a day in my life that’s much like yours and when you share your life I find hope.
Maybe I am desperately in search of a guide to solve a technical problem and your blog on computers, or the internet, or blogging will save me from a migraine.
Maybe I’ve got a failing business and I need help to get my marketing or customer service back on track.
Maybe something humorous would make my day 1,000x better.
Maybe I am looking for an escape from the craziness of life and your fiction writing provides that.
Whatever you blog about, your blog solves problems. Don’t stop writing.
The Future’s Waiting
Sure, there may not be much traffic to your blog… YET.
But consistency and focus WILL change it. So keep writing.