I’m pouting. Because the darn pop up works.
My two cents on pop ups (don’t worry, you don’t have to agree with me): I used to detest them! Remember when you’d visit a website and get assaulted by 2 or 3 pop ups that then continued to load every time you loaded a new page or tried to close one? Ick.
Thankfully, they’ve come a long way since then. They don’t bother me terribly anymore because they’re easy to X out and most remember you so they don’t show up every time you load a page or visit a site. Pop ups that load on every page, yeah that’s annoying. A pop up I see once, or once a month, I’m not annoyed by.
Why I Decided to Test a Pop Up Ad
After Terri Z from Solo-E posted about how much her click through rates increased with implementation of a pop up invitation, I finally gave in and decided to try it.
I suspected it’d probably work well but not so well that I’d feel it important to keep it around.
Then I woke up to 30+ new subscribers one morning this week. For my blog, that’s an overnight record. I really didn’t have anything big happening here as far as special promos, events, guest blog posts elsewhere, etc.
So the reason I’m pouting is that I can’t believe I didn’t go for it sooner with this.
What’s the Difference in a Pop Up & Regular Opt In Box?
Here’s my normal opt-in box. You can see it on the right side of the page. It’s been getting about 1% of unique visitors to this blog to opt-in. Not a great rate. It’s not in the most visible position or as optimized as it could be, so with some work it could do much better. But that’s another blog post.
Here’s one of the lightbox pop ups I’m testing. It’s averaging 5x as many new subscribers. And I haven’t even started testing headlines, nice buttons, or other copy yet. (And yes, I realize that different offers in each make it a less than ideal comparison and skew the results a bit but I’ve also tested this offer previously in a widget and it got a 1-2% opt in rate.)
How This Will Change What I Do To Reach More People I Can Help
Most of my list building hasn’t been on this site, but through my sites like simplestorming.com (where my opt-in rate is 75% since it’s a squeeze page style with only one option–get the freebie), joint ventures with other entrepreneurs, teleseminars and other methods.
Now I see what I’ve been missing by not using a pop up on my blog!
How many visitors came, left, and never came again that I could have been a resource or support to as they built their businesses if I were able to stay in touch through my ezine?
My next step is to test different offers and see what works best.
How About You?
Have you given it a try yet? If not, please consider testing a pop up if you’re serious about building your list.
If you know your freebie offer or ezine is fantastically helpful then you’re doing your visitors a service by making sure they see it, okay? So don’t feel bad about using a technique like this. Either you’ve got a business (which means you’ve got to do things like ask for the sale, invite people to opt-in, and market yourself!) or you just have a time-consuming, expensive hobby.
The plugin I used to create the pop up you see in the screenshot above is: http://wordpress.org/extend/plugins/wp-super-popup (free version)
There are lots of other options for creating pop ups. If you use Aweber, there’s a built in pop up generator. Some other email marketing services offer it as well. Or you can purchase a script like the one Terri Z mentions here.
You can always remove it later if it doesn’t work for you, but it’s worth a shot!
Photo Credit: asifthebes