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6 Killer Email Examples Ecommerce Entrepreneurs Should Steal

By Michelle Shaeffer | 7 Comments

Guest Post by Victoria Greene The cornerstone of any good ecommerce marketing strategy is email. The benefits of email marketing are tenfold. It’s a great and low-cost way to reach out to specific customer segments, increase brand awareness, promote special offers, and grow your ecommerce store. But what if your emails aren’t getting the return you […]

10 Email Marketing Do’s & Don’ts #Infographic

By Michelle Shaeffer | 7 Comments

Does the fear of making a mistake or hitting send on the wrong thing stop you from emailing your list? Here’s a helpful dos & don’ts list… plus, scroll down for access to a printable PDF checklist you can follow to be sure every email is ready to go when you hit send. Infographic Source: […]

10 Subject Line Templates to Get Your Emails Opened

By Michelle Shaeffer | 8 Comments

Are you frustrated that more of your subscribers aren’t opening your emails? Try some of these attention-grabbing templates as a starting point to boost that open rate! Subject Line Template 1: “For _______, This Works Like Crazy” Focus on the result that works (like crazy!) and your subscribers will want to open it up and take […]

How to Go From Clueless to Email Pro in 5 Minutes #Infographic

By Michelle Shaeffer | 2 Comments

Feeling a bit clueless on what to send to your email list, how to say it, and when to send? Start with this infographic! From how to get opens and boost engagement, to when to send and best practices, you’ll find yourself feeling far more confident hitting “send.” Credit: On Blast Blog Looking for a […]

17+ Fantastic Brain-Saving, Business-Building Tools for Bloggers

By Michelle Shaeffer | 3 Comments

Did you start a blog because you wanted to become a technical wizard, server manager, expert at un-hacking your blog? Or because you thought spending hours learning things like coding, graphics and social media sounded awesome? No? Yeah… me neither! I started my blog because I love writing and wanted a way to share my […]

17 Things You Can Send Your Email Subscribers (that Aren’t a Newsletter)

By Michelle Shaeffer | 5 Comments

Let’s face it. Our subscribers don’t actually care so much what our “news” is every week… they care how we can help them and what problems we can solve. How many “newsletters” do you actually pay attention to? If I open your email newsletter… What will I learn?  How will it help me? Does your […]

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There’s One Thing I Know…

Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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