You don’t sell Christmas trees, menorahs, or candy canes. If you act quick, you can still get in on the holiday season sales and make some extra cash for the holidays!
Try one of these fun strategies to boost your sales this holiday season:
1. Offer a Holiday Sale/Discount/Super-Bargain
Do you have a product that you could offer as a close-out (that you won’t be carrying into 2012)? Or something you’ve not offered for sale but could for just a few weeks?
Be sure to offer upsell options (this means something like “add item X to your order for just $X more”).
Here are some helpful tips from Shannon Cherry about how to run a holiday sale — and what not to do: Mistakes to Avoid When Holding a Holiday Sale
2. Position Your Product/Service as a Gift
Who could your product or service be the perfect gift for? Get creative.
Could people purchase your service as a gift for their entrepreneurial friends? Or a gift for their own business?
How about offering a “buy one, get a second bonus one!” with the spin that by buying one of your product or service, the client gets a second free to give as a gift for a friend.
3. Offer Gift Cards/Certificates
Add the option to purchase gift cards or gift certificates to your website. It doesn’t have to be complicated or involve programming and codes. Just set it up as a product for the buyer to purchase and then send the info to them after purchase of how to share and redeem their gift purchase.
Think creatively and you can get in on the holiday sales season, too!
4. Create Something New
Can you host a teleseminar, webinar, or quick workshop? Take some of that brilliance in your brain and package it into a low-cost presentation for your audience.
5. Leverage Your Affiliate Connections
Send your affiliates a special invitation to promote your holiday sale, special offers, or new product and give them a bonus if they promote you now.
Or find a great product or service that you can promote as an affiliate. Write up a blog post, do a video review or send an email to your list sharing the item. Bonus points if you can tie it into the holidays.
What sales have worked for you this time of year? Or, what sales have motivated you to get shopping?
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