It’s a new year and the perfect time to commit to your business blog!
If you’ve felt a bit burnt out, idea challenged, or just mojo-less… here are 7 ways to fix it FAST.
Re-Focus on Your Vision
Think back to the moment you make the decision to start your own business.
What motivated you to jump into this world? Why are you in business?
What results do you create for clients? Why is this important?
How does your business serve you and your family?
Take time to reconnect with the vision you have for your business and for your clients. Re-read your fan mail (testimonials, emails from clients, blog comments).
Remember that what you are doing MATTERS and blogging can be part of what helps you achieve your vision and enables you to reach more people.
Re-Evaluate Your Goals
Blogging can feel like a CHORE if you don’t connect it to your goals and see how it fits into your business plan.
What are the business goals that your blog will help you achieve? Based on that, what are your blogging goals?
Here are some possibilities (and ideas of what to measure and track so you know how you’re doing):
- Build a Platform
- Create a Community (Time Spent/Bounce Rate)
- Drive/Attract Traffic (Stats)
- Build Your List (Subscribers)
- Create Discussion (Comments)
- Social Sharing (There’s a cool tool at QuickSprout you can watch this with)
- Build Business/Sales ($$$)
- Ad Revenue (Alexa/Compete)
- Content Creation (Book)
- JV/Partnership Invitations
- Media Requests
- Get a Message Out (Downloads & Views)
If you don’t know your goals, your blog may frustrate you simply because you have no way to measure it’s results or success!
Re-Create Your Calendar
Start by figuring out how often you want to blog. It doesn’t have to be daily. Maybe it’s twice a week. Maybe it’s weekly. This is YOUR plan and it needs to work for YOU.
As you consider how often to blog remember that you can repurpose your content – feature it in an email to your list, share it on social networks, etc.
Here’s how I create my blogging plan based on my business goals:
Begin your plan with a calendar for the month. Look at the month ahead and check for:
- upcoming holidays
- promotions or sales you’re running
- new products you’re launching
- teleclasses or interviews
- special affiliate promotions you’re involved in
Block out the dates that you want to blog about any of those events or occasions. Then begin filling in the days around those. If you’re launching a new product you may want to write a series of posts in the week leading up to the launch that showcase your expertise on the topic or explain why it’s valuable to learn about the topic.
If you don’t have product launches or special events happening, then you could use a series strategy where you pick 4 topics and write one week on each topic. Do an overview post at the beginning of the week, 5 posts on different aspects, then a wrap up post at the end of the week. In your first post, you can build interest by letting readers know what to watch for during the week. Invite questions with your posts and in your last post in addition to a wrap up you can also answer any questions on the topic.
Another popular option is to have features based on the day of the week. For example, an inspirational post every Sunday or an image focused post every Wednesday. You could make one day of the week the day you create and share a video post. Or plan one day of the month each month to do a giveaway or drawing for readers.
Once you’ve got your plans in place you’ll find it’s easier to keep up with your blog and that your readers look forward to your regular series and features.
Re-Energize Your Ideas
When you love what you’re writing about and your ideas inspire you, it’s much easier to write, right?
Here are some great resources to help kick-start your creative brainstorming:
- 43 Fill-in-the-Blank Headline Ideas – it’s like Mad Libs for blog post ideas (free PDF download)
- Creative Ways to Breathe Life Back Into Your Blog – post from BoostBlogTraffic with some seriously cool ideas
- Chris Brogan’s 100 Blog Topics – things Chris hopes you write about
- 50 Blog Title Ideas for You – some random ideas I shared from business to silly
- 50 Blog Post Ideas for Business Blogging – from Tad at White.net
Or, reach out and ask your readers and community for suggestions!
Re-Evaluate Your Backup Plan
We all have days (okay, sometimes weeks…) where we don’t feel like writing.
While there’s immense valuing in learning how to DO THE WORK whether you feel like it or not in business, there are days where a backup plan is the answer. So, what’s yours?
Here are some “back up” ideas:
- write a few “evergreen” posts and save them to publish later
- learn how to ethically “swipe” content from yourself
- know where to go to find content you can republish, like EzineArticles, YouTube, or TED talks
P.S. If you have a lot of those days, I highly recommend The Creative Habit.
Re-Engage Your Community
There’s an energy that shows up when you know people are reading and learning from, laughing with, and loving your blog posts.
How can you re-engage your community?
- Get clear on where your community is at. Where do your readers hang out?
- Find ways to spotlight your community with link posts, guest posts, interviews, and collaborative style posts.
- Be brave about getting your content out in front of your readers. Share your posts on social networks. Send an email to your list just to say “Hey, I wrote this post for you…”
- Reply to your comments, and visit as many of your commenter’s blogs as you can. Share their posts and leave them comments.
- Watch for people who share your posts on social media and thank them.
Re-Vitalize Your Promotion
If you resist blogging because you feel like no one is listening or reading, you aren’t alone. This is one of the most common frustrations I hear from clients.
So let’s fix that!
What’s your plan? Don’t have a written promotion plan yet? YOU NEED ONE.
Start with the 5 tools freebie that’s on the top right of this page. Just scroll back up and put your info in the box. I’ll send you some super short video tutorials that will help you put some energy into your promotions and help you reach new readers.
Bonus Idea: Join the Ultimate Blog Challenge
If consistent blogging is one of your 2014 goals, don’t miss the Ultimate Blog Challenge!
It kicks off today, January 1st, and runs for the entire month. Every day we’ll send you new blogging ideas and tips.
Sign up free at http://ultimateblogchallenge.com/
Hit me up with a comment. This month I’m going to choose a dozen commenters and send a special gift (in the mail) so talk to me.
What are your favorite ways to recapture your blogging mojo and get excited about blogging again?
Do any of the ideas or strategies above work for you? Are you going to try any of these?