Today we’re waiting on a package to arrive via UPS.
My kids have had their eyes peeled on the living room window throughout most of the day, anxiously watching for the big brown truck that holds their ThinkGeek box full of sonic screwdrivers, plush microbes, mini r/c robots, and other interesting loot.
Seeing how excited they are, how they can’t wait for that truck to pull in…
Isn’t that how we want our readers to feel about our blogs? Just waiting for us to show up with whatever we’re delivering that day?
So what lessons can we learn from the UPS Delivery Man?
1) Be Trackable
When a package is shipped UPS, we can login to their website and see where it was last scanned and when it’s scheduled for delivery. We can also get email alerts each time there’s an update on the tracking. They provide the info whichever way we want it.
You might also want to let your readers track you with:
- NetworkedBlogs (add your blog and fans can follow you there)
- AllTop (very cool alternative to an RSS reader)
- Twitter (tweet your latest posts)
- Facebook (share your latest posts on your fan page)
2) Be Reliable
If I get an email alert that says my package is out for delivery, it’ll get here today. The UPS truck comes through this part of town in the early afternoon each day. If I’ve got a package, that’s when it will be here.
Do your readers know when to expect new content on your blog? Get in a habit of blogging consistently. Make your schedule work for you–once a week, three times a week, daily… whatever works as long you’re consistent.
3) Deliver Great Stuff
UPS has never brought me anything I didn’t want. I tell them what to bring me and they bring it. Simple, right?
How can you do the same for your readers? Get inside their heads. Put yourself in their shoes.
Not sure what your readers want? Just ask! Or listen. Listen to them on Facebook, on Twitter, on forums, and in the comments on blogs (your blog and other blogs in your niche). They’ll tell you what they want to know more about.
I need to stay conscious of who I’m writing for and ask myself every time I go to hit the “Publish” button, “Will this be of value to my readers?”
Bonus Tip to Remember
The delivery man gets to be part of the excitement even if what’s in the package isn’t actually from UPS. We want what’s inside the box. We don’t care that UPS didn’t put that together for us, we appreciate that they delivered it and we love them for it.
Be like the delivery man. Find something awesome and share it. You’ll be remembered and appreciated for delivering it to your readers.
And now, if you’ll excuse me, I have a caffeine molecule t-shirt driving around somewhere in this rain that I’m going to go watch out my window for it.
Photo Credit: lisafx/StockFresh