Five Creative Ways to Find Your Next Big Blog Post Idea

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Do you think of yourself as creative?  Or do you sometimes struggle to come up with “cool” (or even just “interesting”) blog post ideas? For a long time, I didn’t consider myself a creative person–at ALL.  I wasn’t an artistic kid.  Heck, I still draw stick people.  My clients often get charts and diagrams I [...]

Selling Products vs. Services: What Content Should You Create?

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Not sure what types of content to create for your blog and inbound marketing that will actually HELP you BUILD your business (meaning grow your list and make sales)? Check out this helpful infographic that breaks down the difference between content for products and content for services, and offers lots of content ideas. Infographic from [...]

Why Bother Blogging? What Can it Really Do for You?

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If you’ve asked yourself that question recently you’re in great company.  We’re a busy bunch, entrepreneurs and small business owners, and don’t have time for ineffective, time consuming things to add to our to do lists. So really, what’s the benefit of blogging? How can it help you in your business? What’s the EASIEST way [...]

The Most Powerful Blogging Lesson Learned

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Want to know the real secret to a successful blog?  It’s probably not what you’ve been told — posting super frequently, getting just the right blog template, having the perfect header image or font for your brand… Don’t miss this guest post by Jeff Molander.  It’s one of the smartest posts I’ve shared so far [...]

WordPress Basics: Free Video Tutorials

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Ready to learn the basics of managing your WordPress website content?  Awesome!  Here’s a series of quick video tutorials from my YouTube channel (using WordPress 3.5.1 and recorded May 2013). For more advanced tutorials, keep your eyes open. Next week I’ll be sharing some of the rockin’ plugins and power tools I use here on [...]

Protect Your Blog! 2 Action Steps to Implement Today

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Could your WordPress blog be hacked in minutes?  It could be if you’re using the default “admin” user, a word from the dictionary for your password, or not otherwise properly secured. Ready to fix that right now and keep it safe?  Try these two quick action steps. And, be sure to also read the important [...]

2 Easy Steps to Brainstorm a Month Worth of Great Blog Post Ideas

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Looking for a simple way to plan out a month worth of blog content? Here’s a super quick video (three minutes) where I share an easy two-step plan to brainstorming blog ideas. If you can’t see the video above, click here to watch it on YouTube: https://www.youtube.com/watch?v=S0X9EwEF6Ko Have you used this strategy before? Think it [...]

3 Tricky Ways to Blog Consistently When Life is Crazy

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You’ve heard me tell ya why you should give the Ultimate Blog Challenge a shot plenty of times now.  So today I’m going to let Delia Rusu of EosGrafx share with you her experience in the Ultimate Blog Challenge AND some great tips about how you can participate even if you’re thinking, “Yeah it’s a [...]

How to Do Link Magic in WordPress

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Have you discovered the “magic” you can do in WordPress to shorten, track, and brand the links you share? Short links make URLs easier to share and remember.  They fit in tweets and share easily via email. Short links take this: http://www.shareasale.com/r.cfm?b=291674&u=468400&m=31479&urllink=&afftrack= And turn it into this: http://michelleshaeffer.com/go/premise Isn’t that better?  It’s easy to share [...]

Wanna Know One of My Biggest Traffic Secrets?

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I won’t keep you in suspense, here it is… Every quarter when the Ultimate Blog Challenge rolls around, my traffic spikes like crazy.  And yours can, too! Here’s the scoop: If you can’t see the video, click here to watch it on YouTube: http://www.youtube.com/watch?v=CUbV-cssaQ4 And join us! It’s free: http://UltimateBlogChallenge.com Are you in? Leave a [...]