You want to build your credibility and you want to help people, but need to make a living, too. So how can you share your brilliance (or your products) without “giving away the farm” so to speak?
If you send out all your products as freebies you’ll lose time and money. If you give away so much free advice and expertise that no one hires you, you’ve invested a lot of time with nothing in return.
Not to mention the fact that people tend to put less value on what they recieve for free and don’t put in as much effort to implement the suggestions or use the products.
So, what’s a gal in business to do? Here are three strategies:
This post is part 2, continuing from yesterday’s 10 Actions You Can Take to Increase Your Website Credibility.
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