Does it Matter Where You’re Making Noise?

You’ve got two basic choices in promoting your business:
1. You can stand right there where you’re at, making noise and trying to get people to come to you.
2. You can figure out where the people are, go to them, and then make noise.

Now, of course, what kind of noise you make matters (are you just yelling about yourself or demonstrating how you can help by sharing smart resources like your newsletter, case studies, blog, articles, videos and more).

But which choice do you think would make it easier to connect with the perfect customers or clients?  #2!

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Adventures in Audio Blogging

So, I decided this week to try doing audio versions of my blog.  I’ve done one.  You can listen in here: http://thesmallbusinessmuse.com/have-a-little-faith-in-yourself/2010/07/06

More are coming soon!

I’ve been having fun playing with two of the options, CinchCast and AudioBoo, and thought I’d share some info about each.

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10 More Things You Can Do in 10 Minutes Each to Move Your Business Forward

My first post on this topic was pretty popular so I thought I’d give it a second round. Marketing can feel like this huge overwhelming thunderstorm that hangs over our heads when we’re running our own businesses. As if we’ve got TIME to deal with ONE MORE THING! But it doesn’t have to be that way.

Believe me, I understand! If I had to write a 50 page marketing plan and spend 4 hours a day implementing it… well, either it’d never happen… or I’d never get anything else done and never have time to complete the services I need to for my clients and create the products I offer. Or, I’d never get to play with my kiddos and my house would look like a hurricane hit it. There just aren’t that many hours in the day. If I wanted that much stress I wouldn’t be working from home with my own business. Always remember the reason you started your business – I’m pretty sure that “So I can go legally insane and end up in therapy!” wasn’t on your top ten list of reasons, right? Yeah, it wasn’t on mine either.

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How to Keep Up With More Blogs in Less Time

It’s summertime… sunshine, beaches, camping, holidays, and kids out of school… are you missing out on posts from your favorite blogs with all that busyness?

I posted a few weeks ago about how to setup your own blog to allow readers to follow you with RSS but didn’t share how to setup your own RSS reader for you to follow blogs you like.  (Scroll to the bottom of this post for a video explaining RSS.)

Why would you want an RSS reader?  All your favorite blogs in one place, easier to stay caught up with.  It’s a great time-saver and makes it much easier to stay engaged with those you’ve chosen to follow and learn from.

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Have You Heard of Fiverr.com Yet?

I hadn’t heard of Fiverr.com until about a week ago when Traci Hayner Vanover introduced me to with her new ebook, Five Dollar Fortunes: Successfully Sell on Fiverr.com.

Like most of us who run small businesses online, I hear about a lot of new sites and ways to make money online but this one caught my interest and definitely has possibilities!

Let’s start with Fiverr.com.  It’s a site a little bit like eBay, only everything on it is $5.  That’s it.  $5.  Nothing higher.  Nothing Lower.  Sounds a little crazy, right?  You can purchase goods or services from sellers and then rate them after they deliver.  Like any site I found a few weird things (offers to leave odd voice mail for you), some downright strange listings (why would I pay $5 for a video of someone drunk?), a couple of questionable services ($5 could get me fake positive feedback–I’ll skip that one, thanks!) , but also a lot of interesting deals and introductory services from businesses and professionals.  It’s one of those sites where just browsing can have you laughing out loud.

So, silliness aside, is it any good for small businesses?  With Traci’s guide, definitely! [Read more...]

10 Things You Can Do in 10 Minutes Each to Move Your Business Forward

I’m writing this from the airport at 7:03pm.  My goal is to be done at 7:13pm and schedule this post.  I’ve got 30 minutes until my plane boards and I can complete three small tasks to move my business forward.  Here are some ideas:

1. Write a quick blog post and promote it.

Jot down some random thoughts about something helpful for your readers.  Try a top ten list (like this one!) or top 5 list.  You can polish it later and use it as an article, in your newsletter, for a podcast, in a video, etc.  Take time to tweet your post and add it to your Facebook status.  If you’re using Networked Blogs, it will tweet/update for you.

If you feel overwhelmed at the thought of posting in 10 minutes, check out Michele Scism’s 10 minute blog post ideas: part one and part two.

2. Write a few thank you cards or emails.

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Three Deadly Website Sins

If you’re serious about building a website that will attract your ideal clients, here are three “deadly sins” you need to be careful to avoid.

1. Allowing Your Ego to Make the Decisions

Is your website focused on YOU or on your customers?  Are you obsessed with “shiny objects” or bells and whistles? Is something not working but you don’t want to admit defeat and change it? OH NO!! Ego alert! Yeah, mine does that, too. Sometimes we’ve just got to tell that ego to sit down and shut up so we can make whatever changes we need to so that our websites can be effective.

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How to Add an Amazon Widget to Your Blog

I’m an avid reader and love recommending books (and other resources) that have been helpful to me in my business.  Reading a good business books on a regular basis is a fantastic way to stay creative, grow your knowledge base and move forward with your business.

Do you enjoy business books?  Books related to your craft or area of expertise?

Last week I found a cool Amazon widget to add to my side bar.  It allowed me to easily create a “bookshelf” of business books I recommend.  I thought I’d share how I created and added it.

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Join the Mini Blog Challenge!

The brilliant Jeanette Cates (who put together the 30 day blog challenge I’ve been participating in this month) is now sponsoring a mini blog challenge between now and the end of June – 7 posts in 10 days.  Come on, give it a try!

You can sign up free by clicking that image on the left.

Why join in the blog challenge?  I can tell you why I’ve *loved* participating in the 30 day challenge.

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Understanding “Do Follow” and How to Tell

After my recent post on rewarding your blog commenters I got several questions asking what “do follow” meant and how to tell if a blog has “no follow” or “do follow” on it’s comments.

What is “No Follow”

By default most blogs are setup so that the links to a commenter’s website are marked “nofollow” – that means that the search engines won’t follow the link and won’t count it towards the linked site’s PageRank or popularity.

Here’s what a no follow link looks like:

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