Looking for more clients? With great content you can draw them to you like a magnet!
Here are some statistics worth noting:
- 90% of companies are doing some sort of content marketing (even if they aren’t aware of it)
- 80% of American adults surveyed were aware of custom content (with about 25% listening to podcasts or watching webcasts–I thought that was pretty cool!)
- 7 in 10 consumers would rather learn about a company through a collection of articles than through an ad (me too… teach me and I’ll be happy to listen to your pitch, don’t just scream “buy my stuff!” or I’ll totally tune out)
- 75% realize the companies are selling but are okay with it because the info is valuable (well, yeah!)
So are you developing custom content to get out there and work for your business? Let’s look at what you can do beyond blogging (which rocks, of course, but hey it’s always awesome to have more options!).
Which of these content marketing strategies have you tried? Which might you try in the future?