Reading time: 1 – 2 minutes

Do you think about growing and promoting your business, but stop yourself with the thought that you’ve got to get just *one* more thing into place before you can do that?

One more little thing you want to get perfect on that website before you start giving out the URL and going after business?

Either get it done or just go with it the way it is!  Your business, your products, your services, your website will constantly change and evolve – and may never be quite “perfect” to the standards in your head, but that doesn’t mean you aren’t ready to get out there and help people and serve them with your expertise or products!

Continue Reading

Reading time: 1 – 2 minutes

Have you heard marketers or business coaches tell you that you’ve got to identify what’s unique about your business but aren’t sure where to begin or how to do that?

I found a great video this morning on BarefootExecutive.tv that really explains this in an easy to understand way.  Click the video image to go to her site and listen to the short, 3 minute video.

She shares the three things that make you unique and how identifying them can help you to be secure in how you build your business and not so worried about competition or trying to be like anyone else.

Go ahead, click through (and there’s lots more great advice on her site):

Reading time: < 1 minute

Facebook is the number-one social network destination worldwide and accounts for nearly six hours (5:52:00) per person with the average user logging in more than 19 times per month. Quoted from Mashable

Does your business have a Facebook fan page yet?  It’s a great way to promote yourself online!  It’s free and allows you an easy way to reach and interact with your clients and potential clients.

Continue Reading

Reading time: 1 – 2 minutes

Yes, Toby Keith’s “Shoulda been a Cowboy” is running through my head, but with “Shoulda been a Boy Scout…” in the lyrics instead. I missed a great opportunity today to show up as professional and prepared. If only I had remembered to “Be Prepared.”

I tend to focus my marketing efforts on the online opportunities, but even I have business cards.  Really nice ones.  They follow all the important business card rules (incorporate my branding, contact info, website, free giveaways mentioned on the back, etc).  Plus they’re a gorgeous shade of purple with swirls that match my site at michelleshaeffer.com, rounded corners and I love them.  Ego aside now.  They don’t do any good if I don’t bother carrying them!

Continue Reading